CONTRIBUTING.md: add C style / cmake-format notes

Change-Id: I54ad0e27341025a6385a736d5a79ab8b6556a6ec

CONTRIBUTING.md

@@ -60,6 +60,18 @@ See the
 [WebM Project page](https://www.webmproject.org/code/contribute/submitting-patches/)
 for additional details.
 
+## Code Style
+
+The C code style is based on the
+[Google C++ Style Guide](https://google.github.io/styleguide/cppguide.html) and
+`clang-format --style=Google`, though this project doesn't use the tool to
+enforce the formatting.
+
+CMake files are formatted with
+[cmake-format](https://cmake-format.readthedocs.io/en/latest/). `cmake-format
+-i` can be used to format individual files, it will use the settings from
+`.cmake-format.py`.
+
 ## Community Guidelines
 
 This project follows