dust up the help message

* try to avoid trailing '.'
* rationalize capitalization

Change-Id: I50939baf01b1ab44d3031eee916ba51f2338af8a

README

@@ -140,31 +140,32 @@ A longer list of options is available using the -longhelp command line flag:
 Usage:
  cwebp [-preset <...>] [options] in_file [-o out_file]
 
-If input size (-s) for an image is not specified, it is assumed to be a PNG,
-JPEG, TIFF or WebP file.
-options:
+If input size (-s) for an image is not specified, it is
+assumed to be a PNG, JPEG, TIFF or WebP file.
+
+Options:
   -h / -help  ............ short help
   -H / -longhelp  ........ long help
   -q <float> ............. quality factor (0:small..100:big)
-  -alpha_q <int> ......... Transparency-compression quality (0..100).
-  -preset <string> ....... Preset setting, one of:
+  -alpha_q <int> ......... transparency-compression quality (0..100)
+  -preset <string> ....... preset setting, one of:
                             default, photo, picture,
                             drawing, icon, text
-     -preset must come first, as it overwrites other parameters.
-  -z <int> ............... Activates lossless preset with given
+     -preset must come first, as it overwrites other parameters
+  -z <int> ............... activates lossless preset with given
                            level in [0:fast, ..., 9:slowest]
 
   -m <int> ............... compression method (0=fast, 6=slowest)
   -segments <int> ........ number of segments to use (1..4)
-  -size <int> ............ Target size (in bytes)
-  -psnr <float> .......... Target PSNR (in dB. typically: 42)
+  -size <int> ............ target size (in bytes)
+  -psnr <float> .......... target PSNR (in dB. typically: 42)
 
-  -s <int> <int> ......... Input size (width x height) for YUV
-  -sns <int> ............. Spatial Noise Shaping (0:off, 100:max)
+  -s <int> <int> ......... input size (width x height) for YUV
+  -sns <int> ............. spatial noise shaping (0:off, 100:max)
   -f <int> ............... filter strength (0=off..100)
   -sharpness <int> ....... filter sharpness (0:most .. 7:least sharp)
-  -strong ................ use strong filter instead of simple (default).
-  -nostrong .............. use simple filter instead of strong.
+  -strong ................ use strong filter instead of simple (default)
+  -nostrong .............. use simple filter instead of strong
   -partition_limit <int> . limit quality to fit the 512k limit on
                            the first partition (0=no degradation ... 100=full)
   -pass <int> ............ analysis pass number (1..10)
@@ -172,41 +173,40 @@ options:
   -resize <w> <h> ........ resize picture (after any cropping)
   -mt .................... use multi-threading if available
   -low_memory ............ reduce memory usage (slower encoding)
-  -map <int> ............. print map of extra info.
-  -print_psnr ............ prints averaged PSNR distortion.
-  -print_ssim ............ prints averaged SSIM distortion.
-  -print_lsim ............ prints local-similarity distortion.
-  -d <file.pgm> .......... dump the compressed output (PGM file).
-  -alpha_method <int> .... Transparency-compression method (0..1)
-  -alpha_filter <string> . predictive filtering for alpha plane.
-                           One of: none, fast (default) or best.
-  -alpha_cleanup ......... Clean RGB values in transparent area.
-  -blend_alpha <hex> ..... Blend colors against background color
+  -map <int> ............. print map of extra info
+  -print_psnr ............ prints averaged PSNR distortion
+  -print_ssim ............ prints averaged SSIM distortion
+  -print_lsim ............ prints local-similarity distortion
+  -d <file.pgm> .......... dump the compressed output (PGM file)
+  -alpha_method <int> .... transparency-compression method (0..1)
+  -alpha_filter <string> . predictive filtering for alpha plane,
+                           one of: none, fast (default) or best
+  -alpha_cleanup ......... clean RGB values in transparent area
+  -blend_alpha <hex> ..... blend colors against background color
                            expressed as RGB values written in
                            hexadecimal, e.g. 0xc0e0d0 for red=0xc0
-                           green=0xe0 and blue=0xd0.
-  -noalpha ............... discard any transparency information.
-  -lossless .............. Encode image losslessly.
-  -hint <string> ......... Specify image characteristics hint.
-                           One of: photo, picture or graph
+                           green=0xe0 and blue=0xd0
+  -noalpha ............... discard any transparency information
+  -lossless .............. encode image losslessly
+  -hint <string> ......... specify image characteristics hint,
+                           one of: photo, picture or graph
 
   -metadata <string> ..... comma separated list of metadata to
                            copy from the input to the output if present.
                            Valid values: all, none (default), exif, icc, xmp
 
   -short ................. condense printed message
-  -quiet ................. don't print anything.
-  -version ............... print version number and exit.
-  -noasm ................. disable all assembly optimizations.
+  -quiet ................. don't print anything
+  -version ............... print version number and exit
+  -noasm ................. disable all assembly optimizations
   -v ..................... verbose, e.g. print encoding/decoding times
   -progress .............. report encoding progress
 
 Experimental Options:
-  -jpeg_like ............. Roughly match expected JPEG size.
-  -af .................... auto-adjust filter strength.
+  -jpeg_like ............. roughly match expected JPEG size
+  -af .................... auto-adjust filter strength
   -pre <int> ............. pre-processing filter
 
-
 The main options you might want to try in order to further tune the
 visual quality are:
  -preset
@@ -270,7 +270,7 @@ Use following options to convert into alternate image formats:
   -nofilter .... disable in-loop filtering
   -nodither .... disable dithering
   -dither <d> .. dithering strength (in 0..100)
-  -alpha_dither  use alpha-plane dithering if needed.
+  -alpha_dither  use alpha-plane dithering if needed
   -mt .......... use multi-threading
   -crop <x> <y> <w> <h> ... crop output with the given rectangle
   -scale <w> <h> .......... scale the output (*after* any cropping)
@@ -293,20 +293,20 @@ Usage: vwebp in_file [options]
 
 Decodes the WebP image file and visualize it using OpenGL
 Options are:
-  -version  .... print version number and exit.
-  -noicc ....... don't use the icc profile if present.
-  -nofancy ..... don't use the fancy YUV420 upscaler.
-  -nofilter .... disable in-loop filtering.
-  -dither <int>  dithering strength (0..100). Default=50.
-  -noalphadither disable alpha plane dithering.
-  -mt .......... use multi-threading.
-  -info ........ print info.
-  -h     ....... this help message.
+  -version  .... print version number and exit
+  -noicc ....... don't use the icc profile if present
+  -nofancy ..... don't use the fancy YUV420 upscaler
+  -nofilter .... disable in-loop filtering
+  -dither <int>  dithering strength (0..100), default=50
+  -noalphadither disable alpha plane dithering
+  -mt .......... use multi-threading
+  -info ........ print info
+  -h     ....... this help message
 
 Keyboard shortcuts:
-  'c' ................ toggle use of color profile.
-  'i' ................ overlay file information.
-  'q' / 'Q' / ESC .... quit.
+  'c' ................ toggle use of color profile
+  'i' ................ overlay file information
+  'q' / 'Q' / ESC .... quit
 
 Building:
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