diff --git a/bcwc_drv.c b/bcwc_drv.c
index b1ca623..738cc76 100644
--- a/bcwc_drv.c
+++ b/bcwc_drv.c
@@ -56,6 +56,9 @@ static int bcwc_pci_reserve_mem(struct bcwc_private *dev_priv)
 	dev_info(&dev_priv->pdev->dev,
 		 "Allocated ISP regs (BAR %d). %u bytes at 0x%p",
 		 BCWC_PCI_ISP_IO, dev_priv->isp_io_len, dev_priv->isp_io);
+
+	pci_set_master(dev_priv->pdev);
+
 	return 0;
 }